Korea has four various seasons: spring (March-May), summer (June-August), autumn (September-November), and winter (December-February). The changing of seasons also means changing of every day clothes.

It is important to dress for the weather because of the great temperature variations. Here are some main items for each of the seasons.

Spring (March-May)

Spring is the crossing period between winter and summer. The weather is still cool and frosty in March because of the regular cold spells, but begins warming up at the end of the month. Still, even in April and May, they may have sharp temperature drops in the evening. Popular spring fashion items include cardigans, scarves, hats and sunglasses.

You can find some attractive items by Who. A.U., a popular clothes brand, pronounced Who Are You, that sells clothes at relatively cheaper prices than its competitors. Their main marketing strategy is to imitate the California and exotic look.


Summer (June-August)

Summer is the hottest season. It can be also very wet due to the annual rainfall which is received in summer. So you will need umbrellas and raincoats. Light clothing, often made with “cooling” fabric, becomes necessary in order to prevent overheating in August.

Light and short pants, short-sleeved or sleeveless shirts, hats and sunglasses are the most popular summer fashion items. Bean Pole, a fashion brand belonging to the Samsung Group, provides high-end, high quality casual outfit for every member of your family. Each of you will find something according to his style. Due to this fact “Total Family Brand Strategy” has allowed it to open new departments and to receive success abroad.


Autumn (September-November)

Regular cold spells and winds come back. In September the weather becomes drier. The warm and comfortable outerwear is essential in autumn. Korean popular autumn fashion items cover trenches and jackets. The famous Korean brand Modern Creation Munich  is a luxury brand of leather goods, apparel and footwear which are essential and will hide you from the first chills.

Winter (December-February)


Winter is the coldest season. Warm items are very important in winter. Korean popular fashion items cover winter coats, sweaters, scarves, shawls, beanies, gloves, and boots in this period. Some thermal underwear made with lighter fabric and in trendy design is also very popular.

Korean Fashion Tendency

Recently the Korean fashion tendency, also known as “Hallyu” has become popular all over the world. And now, there are more and more people who are becoming aware of the influence upon the other cultures coving businesses and life style.


It is obvious that Korean fashion statement is based on the world’s fashion house because of the increasing popularity of Korean celebrities in the other countries all over the world. So these celebrities are becoming the Korean fashion’s representatives to show Korean style clothing lines to the whole world and to make the modern Korean designers more popular in the fashion world.


Nowadays there are many Korean fashion lovers in numerous European and Eastern states. Modern Korean designers will present to you different trends in Korean clothing for men and women which will satisfy everyone’s taste. Korean brand ranging from Adela to Waxcompany has hundreds of different items you can choose from.

You can open a new word of Korean brand’s beautiful products like shoes, jewelry, bags, and accessories available for you to purchase at low price. Now, it’s time to dress up like Korean celebrities and to surprise your other half!

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